How does Uniqlo assess its product trends?

Uniqlo assesses its product trends primarily through sales data analysis and ongoing customer feedback. This approach allows the company to collect and analyze quantitative data on what products are performing well in the market, as well as qualitative insights from customers about their preferences and experiences. By utilizing sales data, Uniqlo can identify purchasing patterns, seasonal trends, and the popularity of specific items, making informed decisions about inventory, product development, and marketing strategies. Ongoing customer feedback further enhances this understanding by capturing direct insights into customer needs, desires, and potential areas for improvement. This combination of data-driven analysis and customer input ensures that Uniqlo remains responsive to market demands and consumer expectations.