How does Uniqlo ensure it meets customer expectations?

Uniqlo ensures it meets customer expectations by regularly surveying customer satisfaction. This proactive approach allows the company to gather valuable feedback directly from its customers regarding their shopping experiences, product quality, and overall satisfaction. By analyzing this feedback, Uniqlo can identify areas for improvement and adapt its products and services to better align with customer preferences. This continuous loop of feedback and adjustment helps ensure that the company remains responsive to changing customer needs and expectations, ultimately enhancing customer loyalty and satisfaction.

Focusing only on high-end products may limit Uniqlo's brand appeal and exclude a significant portion of its customer base, while reducing product variety could lead to dissatisfaction if consumers cannot find what they are looking for. Offering a limited return policy may deter customers from making purchases, as flexibility in returns is often expected in retail.