How does Uniqlo measure customer satisfaction?

Uniqlo measures customer satisfaction primarily through surveys and direct feedback mechanisms in-store and online because this approach allows for firsthand input from customers regarding their shopping experiences. Surveys can capture specific aspects of the shopping journey, including product quality, service, environment, and overall satisfaction. In-store feedback mechanisms enable immediate responses, facilitating timely adjustments based on customer needs and preferences. Additionally, online surveys can reach a broader audience, allowing Uniqlo to gather a diverse array of opinions and suggestions.

The direct approach not only provides valuable insights but also helps in building customer relationships, as customers appreciate being heard and considered in the brand's offerings and improvements. This feedback loop is essential for any retail business aiming to enhance its customer experience and ensure loyalty.