What does the “A side” refer to in a retail store layout?

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The "A side" in a retail store layout typically refers to the entrance side of the store, which is designed to have high visibility and create a welcoming atmosphere for customers. This area is strategically positioned to capture attention and draw customers into the store, often featuring prominent displays and signage that highlight new arrivals, promotions, or seasonal items. By placing high-demand or visually appealing products in this area, retailers aim to increase foot traffic and encourage purchases as customers enter.

Other options might focus on different areas of the store, but the concept of the “A side” specifically emphasizes the importance of entrance visibility in attracting shoppers.

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