What is the focus of the Hanbai Keikaku (HBKK)?

The focus of the Hanbai Keikaku (HBKK) is on understanding best sellers and improving sales. This approach emphasizes analyzing sales data to identify which products are performing well and why they resonate with customers. By concentrating on best sellers, the HBKK helps retailers like Uniqlo optimize their inventory, enhance customer satisfaction, and ultimately boost overall sales performance. This strategic focus enables the store to tailor its offerings and marketing efforts to better meet customer preferences, thereby driving growth and profitability. Recognizing and leveraging best-selling items allows for informed decisions that can lead to improved sales across multiple categories.