What is the main philosophy of Fast Retailing Company?

The main philosophy of Fast Retailing Company revolves around the idea of "Changing clothes. Changing conventional wisdom." This phrase encapsulates the brand's commitment to innovation in clothing while also challenging traditional norms within the fashion industry. Fast Retailing aims to redefine what is considered fashionable and practical through its products, promoting accessibility and affordability without sacrificing quality. By focusing on the impact of their clothing on societal norms and consumer expectations, they encourage a shift in how people perceive and engage with fashion.

This philosophy highlights the company's desire not just to influence personal style, but to instigate a broader change in how clothing is viewed and valued in society. The emphasis on both clothes and conventional wisdom indicates a dual approach—addressing the immediate needs of consumers while also seeking to alter the way the fashion industry operates and is perceived.