What is the primary focus of Uniqlo's sales strategy?

The primary focus of Uniqlo's sales strategy lies in direct-to-consumer sales both through physical stores and online platforms. This approach allows Uniqlo to maintain a strong connection with its customers, ensuring that they have control over the retail experience and can deliver their brand message effectively. By utilizing both brick-and-mortar locations and e-commerce, Uniqlo can reach a wider audience, capitalizing on the growing trend of online shopping while still providing an engaging in-store experience. This dual-channel strategy supports their commitment to affordable, high-quality apparel, allowing customers to shop in a way that is most convenient for them, whether that be in-person or online.