What is the purpose of Uniqlo's "Re.Uniqlo" program?

The purpose of Uniqlo's "Re.Uniqlo" program is to promote recycling and the circular economy by collecting used clothing. This initiative reflects Uniqlo's commitment to sustainability and environmental responsibility. By encouraging customers to return their pre-owned garments, the program aims to reduce waste and extend the lifecycle of clothing, aligning with broader global efforts to minimize environmental impact.

Through this program, collected clothing can be reused or recycled, which supports a circular economy where materials are kept in use for as long as possible. Participants benefit from the positive impact of contributing to a sustainable initiative, reinforcing the idea that fashion can be both responsible and innovative. This aligns with many consumers' increasing interest in sustainability, adding value to Uniqlo's brand and enhancing customer loyalty.