What is Uniqlo's approach to pricing strategy?

Uniqlo's approach to pricing strategy is centered around maintaining consistent pricing without heavy discounting, which plays a crucial role in preserving the brand's perception as a provider of high-quality, affordable clothing. This strategy helps to create a stable image of reliability and value among customers. By avoiding frequent heavy discounts, Uniqlo differentiates itself from other retail competitors that may rely on aggressive markdowns to attract shoppers. This consistency supports the brand's commitment to delivering everyday essentials without compromising quality, thereby fostering customer loyalty and trust. Furthermore, this approach allows Uniqlo to position itself as a brand that values its products and customer experience, rather than as a discount retailer.