What is Uniqlo's target approach when entering new markets?

Uniqlo employs a strategy of conducting thorough market research and adapting products to local preferences when entering new markets. This approach allows the company to understand the unique cultural and consumer behavior nuances of each market. By doing so, Uniqlo can tailor its offerings to suit the tastes, styles, and needs of local customers, which can significantly enhance customer satisfaction and brand loyalty. This market-informed strategy is a key element of Uniqlo's success in expanding globally, as it enables them to create products that resonate more effectively with target audiences in diverse regions. It also provides the company with insights into competitive landscape and market dynamics, allowing for better positioning against local and international competitors.