What marketing strategy is often used by Uniqlo to attract customers?

The strategy of cross-promotions with campaigns is effective for Uniqlo as it creates a cohesive brand experience that resonates with customers. By linking various marketing efforts—such as seasonal collections, special collaborations, or events with influencers—the brand strengthens its presence in consumers' minds and encourages customer engagement. This unified approach not only enhances brand visibility but also allows Uniqlo to showcase the versatility of its products, often leading to increased sales.

In contrast, constant last-minute sales could undermine the perceived value of the brand, while end-of-season liquidation might suggest a lack of demand or poor inventory management. Strict pricing policies, though they can help maintain brand integrity, may limit flexibility in responding to market conditions and customer preferences. Therefore, the cross-promotional strategy stands out as a dynamic way to attract customers by enriching their shopping experience and reinforcing brand loyalty.