What role does e-commerce play in Uniqlo's business model?

E-commerce plays a vital role in Uniqlo's business model by complementing physical stores and expanding customer reach. This approach allows Uniqlo to provide a seamless shopping experience across multiple channels, integrating both online and in-store experiences. Through their online platform, Uniqlo can engage customers who may not have easy access to physical locations, thereby broadening their market base.

Additionally, e-commerce enables Uniqlo to showcase a wider variety of products than might be feasible in a brick-and-mortar setting, thus appealing to diverse customer preferences. This integration of e-commerce and retail operations supports effective inventory management and enhances customer satisfaction by providing options for delivery, pickup, or direct in-store experiences.

By not relying solely on e-commerce or physical stores, Uniqlo successfully maximizes its market presence and ensures that customers can shop in a manner that best suits their needs and lifestyles, ultimately driving sales and brand loyalty.