Which of the following is NOT a component of Uniqlo's supply chain process?

Uniqlo's supply chain process primarily focuses on the flow of goods from raw materials to the final product reaching the consumer. This includes sourcing materials, production, and distribution, which are all essential steps in ensuring that products are created efficiently and delivered to stores or customers.

Designing advertising campaigns, while important to the overall marketing and sales strategy of a brand, does not fit within the supply chain process itself. The supply chain is concerned with logistics and operations related to getting a product made and to market, whereas advertising pertains to how a brand promotes those products once they are ready for sale. Thus, the correct choice highlights an activity that, while significant, does not contribute directly to the supply chain framework in the same way that sourcing, production, and distribution do.